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Regional Marketing Director in Washington, DC at Pinnacle

Date Posted: 11/30/2018

Job Snapshot

Job Description

Location: Regional Office- Washington DC

Pinnacle is a national real estate provider that manages and invests in multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle serves 32 states. Headquartered in Dallas, Pinnacle has offices in 16 cities across the nation.  
Pinnacle provides its team members with an exceptional company culture. Every team member plays a vital role at Pinnacle, so we provide them with the training, support and tools needed for success. Pinnacle offers exceptional career paths, and joining our team can lead to an exciting and fast-paced career. We are looking for true team-players who want to learn and advance in the industry.

We offer a total compensation and benefits package to help with your needs today and build for your future tomorrow. Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace. At Pinnacle, success is about more than having a healthy bottom line, and we are committed to making Pinnacle an amazing and unique place to work for each member of our team.

Position Title: Regional Marketing Director  Reports To: National Director of Marketing
Direct Reports: None     FLSA Status: Exempt   EEO Class: Professional

Position Summary:
The Regional Marketing Director will help drive property performance and provide support to the Regional Property Managers and property staff through coaching, training and monitoring of the marketing initiatives in accordance with the marketing plan.


Job Requirements

Essential Functions/Responsibilities:
• Work with Regional Property Managers and Property Managers when they create and implement strategic marketing plans.
• Assist in the development of community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral,  promotional events and gifts) as necessary.
• Assist in creation/or review of a detailed calendar and log of outreach efforts for each community.
• Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts.
• Monitor neighborhood outreach log that is maintained by each community on a weekly basis.
• Provide feedback and coaching as necessary.
• Work with onsite teams and vendor to ensure marketing collateral is correct and fits within the property and Pinnacle’s brand standards.
• Spot check and provide feedback on the advertising checklist and Craigslist postings for all communities.
• Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
• Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community.
• Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community’s marketing needs. (Review analytics and make recommendations)
• Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary.
• On a limited basis, review collateral material from both internal and external graphic design and printing sources. Provide feedback to ensure all marketing communication material adheres to brand standards.
• Recognize any collateral or business practices that are not in accordance with Pinnacle’s brand standards or other requirements. Provide assistance in updating these items to the company standards.
• Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online.
• Assist with facilitation of monthly marketing calls.
• Ability to troubleshoot a struggling asset and come up with an action plan to increase occupancy, resolve challenges, etc.
• Attend bimonthly RVP calls with your regions.
• Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks identified during these meetings or calls
• Encourages a direct and positive relationship between community and company.
• Continually research and make recommendations on new opportunities and marketing channels in the local market.
• Performs any and all other projects and tasks as directed.

Education and/or Experience:
• College degree or 3 plus years of industry experience in a marketing discipline.
• Property and marketing experience preferred.
• Knowledge of Yardi product suite is a plus

Skills/Specialized Knowledge:
• MS Office (Word, Excel, and PowerPoint)
• Group facilitation
• Excellent written and verbal communication skills
• Take initiative and work independently while contributing to the overall success of the Pinnacle marketing department and team. 
• Effectively organize, prioritize and time manage workload
• Maintains discretion in working with sensitive and confidential information.

Other Requirements:
Positive attitude, flexibility, and ability to multi-task

Physical Demands:
The work is described as light in physical demand. Requirements include the ability to frequently sit, stand, walk, and reach forward and overhead, finger, and grasp. Must be able to occasionally bend, crouch, or stoop. Must be able to lift and carry up to 20lbs.

Mental Functions:
Work is of high mental demand and attention focus, requiring ability to multitask and prioritize work with accuracy and clarity. Must be able to understand and relate to the concepts behind specific ideas.

Work Environment:
Normal office work environment with little or no exposure to undesirable elements. This position also requires travel within the communities within your region.

This job description in no way states or implies that these are the only duties to be performed by the team member incumbent in this position. Further, this document does not create an employment contract implied or otherwise, other than an “at will” relationship.