Senior Marketing Manager in New York, NY at Pinnacle

Date Posted: 8/22/2019

Job Snapshot

  • Employee Type:
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    7 - 10 years
  • Date Posted:

Job Description

Location: Regional Office - New York, NY

Pinnacle is a national real estate provider that manages and invests in multifamily residential communities. As one of the nation’s largest third-party managers of multifamily housing, Pinnacle serves 32 states. Headquartered in Dallas, Pinnacle has offices in 16 cities across the nation.

Position Summary

The Director of Marketing oversees the marketing operations for New York City operations. The position will be responsible for the development and delivery of a fully integrated marketing strategy for the city region.

Essential Functions/Responsibilities

  • Create and implement integrated strategic marketing plans
  • Develop marketing budgets for diverse asset types and client financial objectives
  • Secure internet listing service subscriptions for properties, in engaging prospect acquisition
  • Oversee and manage third-party marketing vendor relationships locally, in coordination with SVP of Marketing
  • Develop and manage relationships with New York broker community
  • Manage social media presence and direct programs to improve social media reputation and recognition
  • Compose outreach strategies engaging brand and community relationships
  • Collaborate and advise clients on brand development and other experiential engagements
  • Coordinate brand development strategies with third-party creative vendors, to include guiding the development of all brand identity elements.
  • Ensure the integrity of all property brand elements on all digital and print platforms
  • Work with PR firms and event agencies to promote local brands
  • Undertake continuous analysis of competitive environment and consumer trends
  • Develop and submit marketing ROI and other performance reports
  • Prepare marketing content for RFPs for new business, as well as participate in any business development meetings, in articulating the marketing platform and strategy
  • Participate in client meetings in providing updates on marketing production

Job Requirements

Education and/or Experience

  • College degree and 10 plus years of industry experience


Skills/Specialized Knowledge

  • MS Office (Word, Excel, and PowerPoint)
  • Excellent written and verbal communication skills
  • Strong consensus builder
  • Brokerage, Multifamily or Commercial Leasing in New York City


Other Requirements

Positive attitude, flexibility, and ability to multi-task